Southern Tire Mart Marketing Hub

Everything you need for current promotions, ads, and video creative in one place.

Your Marketing, Supported in One Place

Use this page to easily access approved creative and see how our team is deploying it across digital platforms to drive awareness and results for your store.

display ads

 AC Promotion

Oil Change ADS

Alignment ads

Alignment ads (Spanish)

 AC Promotion

Oil Change ADS

Alignment ads

Alignment adS (Spanish)

Video Commercials

These are examples of video ads that can run in your region to drive customers to your store’s landing page. Promotions can be tailored to what you believe will resonate best while reinforcing brand recognition. Spanish translations are available if needed.

Location Video

A video that builds brand awareness for the specific store location by featuring the city name, address, and store details—establishing a consistent presence without promoting a particular deal or time-sensitive offer.

Evergreen Video

Timeless content that generates brand awareness about the company itself, emphasizing the business's values, expertise, and reputation to build lasting customer trust and loyalty regardless of current promotions.

Oil Change

A promotional video highlighting discounted oil change services to encourage customers to book this essential maintenance service at your location.

Alignment

A promotional video showcasing discounted wheel alignment services to drive customer interest in this important vehicle maintenance offering.

$89.95 Alignment

Spanish speaking alignment

Grand Opening EVENT - STM 226

Bridgestone AD

STM AG

STM MAXAM

Key Marketing Tactics

The main ways we deliver ads to customers and drive traffic to your store landing page.

GDM360

A full digital marketing package that combines multiple ad types working together. This approach helps increase visibility, reinforce messaging, and drive consistent traffic across markets.

Paid Search

Ads that appear when customers actively search online for tires or automotive services. This captures high-intent shoppers who are already looking for what your store offers.

Targeted Display

Online banner ads shown to people in specific locations or audiences. These ads help build awareness, support promotions, and remind customers to visit your store.

Paid Social

Ads shown on platforms like Facebook and Instagram. These help reach customers where they spend time online, promote current offers, and drive traffic to your store landing page.

Key Marketing Tactics

The main ways we deliver ads to customers and drive traffic to your store landing page.

GDM360

A full digital marketing package that combines multiple ad types working together. This approach helps increase visibility, reinforce messaging, and drive consistent traffic across markets.

Paid Search

Ads that appear when customers actively search online for tires or automotive services. This captures high-intent shoppers who are already looking for what your store offers.

Targeted Display

Online banner ads shown to people in specific locations or audiences. These ads help build awareness, support promotions, and remind customers to visit your store.

Paid Social

Ads shown on platforms like Facebook and Instagram. These help reach customers where they spend time online, promote current offers, and drive traffic to your store landing page.

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Run Ads.

Measure Traffic.

Track Sales.

Gray Media Helps You Connect Your Ads Directly To Foot Traffic & Sales!

With our Blueprint Technology, we can show:

Verified Visits – confirmed by actual signal data from Digital Blueprints.

Projected Visits – estimated based on patterns and audience reach, without direct signal.

 

This process closes the gap between ad impressions and real-world outcomes, giving you measurable proof of impact.

Reporting & Performance Updates

How we track results and share performance

We provide clear, easy-to-understand reporting that shows how your ads are performing and how they are helping drive traffic to your store landing page.

What We Report On

  • Ad delivery – how often ads are shown
  • Engagement – clicks and interactions
  • Traffic – visits to your store landing page
  • Trends over time – what’s improving and what needs attention

How Often You’ll Receive Reports

  • Monthly performance summaries
    A high-level overview of results across all active tactics.
  • Campaign or promotion recaps
    Shared after major promotions, launches, or new store openings.

How Reports Are Used

  • Identify which ads and offers are working best
  • Help guide future promotions and creative updates
  • Support store managers and regional teams with clear insights

What You Don’t Need to Worry About

  • No dashboards to manage
  • No technical setup required
  • No data overload — we focus on the most important takeaways

Reporting & Performance Updates

How we track results and share performance

We provide clear, easy-to-understand reporting that shows how your ads are performing and how they are helping drive traffic to your store landing page.

What We Report On

  • Ad delivery – how often ads are shown
  • Engagement – clicks and interactions
  • Traffic – visits to your store landing page
  • Trends over time – what’s improving and what needs attention

How Often You’ll Receive Reports

  • Monthly performance summaries
    A high-level overview of results across all active tactics.
  • Campaign or promotion recaps
    Shared after major promotions, launches, or new store openings.

How Reports Are Used

  • Identify which ads and offers are working best
  • Help guide future promotions and creative updates
  • Support store managers and regional teams with clear insights

What You Don’t Need to Worry About

  • No dashboards to manage
  • No technical setup required
  • No data overload — we focus on the most important takeaways

Need Help or Updates?

Contact Lynn Self at lynn.self@graymedia.com